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    Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book PDF




    by BusinessNews Publishing : Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book

    ISBN : # | Date : 2013-02-15

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    PDF-e2cf0 | The must-read summary of Bernd Schmitt’s book: “Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands”.This complete summary of the ideas from Bernd Schmitt’s book “Experiential Marketing” offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational de… Summary: Experiential Marketing: Review and Analysis of Schmitt’s Book


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