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    Product Management: Strategy and Organization (Marketing) PDF




    by Edgar A. Pessemier : Product Management: Strategy and Organization (Marketing)

    ISBN : #0471057185 | Date : 1982-01-22

    Description :

    PDF-540c5 | An integrated approach to product management, incorporating managerial and analytical approaches. Describes each step in the product management process from a managerial point of view and presents formal decision aids to improve product performance. The totally rewritten new edition includes a new chapter on pre-test market estimates of the acceptance of potential new products and new material on … Product Management: Strategy and Organization (Marketing)


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    [Pub.05GEC] Product Management: Strategy and Organization (Marketing) PDF | by Edgar A. Pessemier


    Product Management: Strategy and Organization (Marketing) by by Edgar A. Pessemier

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