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    Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF




    by Norazah Mohd Suki : Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)

    ISBN : #1522507469 | Date : 2016-07-22

    Description :

    PDF-187a5 | Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically-driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement in the global economy.The Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement provides current resear… Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services)


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    [Pub.49DXY] Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) PDF | by Norazah Mohd Suki


    Handbook of Research on Leveraging Consumer Psychology for Effective Customer Engagement (Advances in Marketing, Customer Relationship Management, and E-Services) by by Norazah Mohd Suki

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