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    [Pub.75GzZ] Download :

    Direct Marketing in Ireland PDF




    : Direct Marketing in Ireland

    ISBN : #1860760929 | Date : 1998-06

    Description :

    PDF-05c64 | Providing an overview of the tools and techniques required for successful direct marketing strategies in an Irish context, this text covers such topics as: customer acquisition and retention; market research; campaign management and budgeting; branding and pricing strategy; the Internet and selling technologies; customer care; and database management…. Direct Marketing in Ireland


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