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    Better Make It Real: Creating Authenticity in an Increasingly Fake World PDF




    by Jill J. Morin : Better Make It Real: Creating Authenticity in an Increasingly Fake World

    ISBN : #0313376808 | Date : 2010-03-23

    Description :

    PDF-8b615 | Businesses everywhere are rebooting on the heels of the Great Recession. “Now is the time to get real,” says Jill Morin, CEO and author of Better Make it Real:  Creating Authenticity in an Increasingly Fake World.For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 p… Better Make It Real: Creating Authenticity in an Increasingly Fake World


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    [Pub.27mwr] Better Make It Real: Creating Authenticity in an Increasingly Fake World PDF | by Jill J. Morin


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