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    Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing) PDF




    by George E Belch : Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)

    ISBN : #0073049727 | Date : 2004-08-12

    Description :

    PDF-9a111 | Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate w… Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing)


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    [Pub.02zhW] Advertising & Promotion w/ AdSim CD-ROM (McGraw-Hill/Irwin Series in Marketing) PDF | by George E Belch


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