• January 21, 2017 /  Fashion Sales Shopping

    [Pub.29bkn] Download :

    Marketspace: How to Profit from the Information Economy PDF




    by Jeffrey Rayport : Marketspace: How to Profit from the Information Economy

    ISBN : #075281396X | Date : 1999-05-20

    Description :

    PDF-2444c | The dimensions of competition in business are changing rapidly. Not long ago, business was conducted principally in the “marketplace” – an environment involving physical products (books) and services (banking) delivered by real people in physical channels (high street bookshops and banks). Now, this physical world of the “marketplace” is only half of the competition in business – and increasingly … Marketspace: How to Profit from the Information Economy


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  • January 21, 2017 /  Fashion Sales Shopping

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    Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant PDF




    by Marlene Jensen : Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant

    ISBN : #111843076X | Date : 2013-01-29

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    PDF-a1dc2 | Time-tested strategies for making the best possible pricing decisions and gaining an unbeatable competitive advantage Pricing is one of the most important—and difficult—marketing problems companies face when launching new products. Unfortunately, the research that goes into making optimal pricing decisions is a very time-consuming process—unless, that is, you can afford to pay a consultant … Setting Profitable Prices, + Website: A Step-by-Step Guide to Pricing Strategy–Without Hiring a Consultant


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  • January 18, 2017 /  Fashion Sales Shopping

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    Brand Medicine: The Role of Branding in the Pharmaceutical Industry PDF




    : Brand Medicine: The Role of Branding in the Pharmaceutical Industry

    ISBN : #0333930983 | Date : 2001-04-27

    Description :

    PDF-134fd | As governments seek to mitigate the cost of state-subsidised healthcare, branding in the pharmaceutical industry has become a critical issue. Drugs companies must change their methods of communication and distribution – focusing more on their direct relationship with the consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money…. Brand Medicine: The Role of Branding in the Pharmaceutical Industry


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  • January 18, 2017 /  Fashion Sales Shopping

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    Borderless World Power and Strategy In The PDF




    by Kenichi Ohmae : Borderless World Power and Strategy In The

    ISBN : #0006383645 | Date : 1994-03-29

    Description :

    PDF-7a261 | … Borderless World Power and Strategy In The


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  • January 18, 2017 /  Fashion Sales Shopping

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    New Marketing Practice (Penguin business) PDF




    by David Mercer : New Marketing Practice (Penguin business)

    ISBN : #0140240780 | Date : 1999-06

    Description :

    PDF-bffc8 | This is a much-needed guide to the rules behind the successful practice of management, for managers across all disciplines. While offering coverage of marketing, and providing a sound academic introduction to the subject, it quite deliberately selects only those theories or techniques which are relevant to the needs of practising managers. Where no suitable existing theories or techniques meet the… New Marketing Practice (Penguin business)


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  • January 17, 2017 /  Fashion Sales Shopping

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    What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands PDF




    by Andreas Buchholz : What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands

    ISBN : #0471720259 | Date : 2000-01-15

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    PDF-82cde | This book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely effective campaigns, the authors extract the underlying strategies and psychological approaches which made them successful and combine them into a proven program for readers to apply to their own brands. The result is a practical toolkit featuring 60 precise te… What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands


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    What Makes Winning Brands Different: The Hidden Method Behind the World’s Most Successful Brands by by Andreas Buchholz

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  • January 16, 2017 /  Fashion Sales Shopping

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    Sales Management Review – Jahrgang 2014: Zeitschrift für Vertriebsmanagement (German Edition) PDF




    : Sales Management Review – Jahrgang 2014: Zeitschrift für Vertriebsmanagement (German Edition)

    ISBN : #3658148381 | Date : 2016-08-20

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    PDF-dbdec | Die Zeitschrift Sales Management Review (SMR) präsentiert den State-of-the-Art des Vertriebsmanagements. Der Jahrgangsband 2014 bündelt alle sieben Ausgaben der SMR in einem Werk. Top-Entscheider und renommierte Fachautoren berichten über die wichtigsten Schwerpunktthemen für Vertriebsentscheider – unabhängig und wissenschaftlich fundiert aufbereitet. … Sales Management Review – Jahrgang 2014: Zeitschrift für Vertriebsmanagement (German Edition)


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  • January 14, 2017 /  Fashion Sales Shopping

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    B2B10 Rules to Transform Your Business Into A Brand PDF




    by Jacky Tai : B2B10 Rules to Transform Your Business Into A Brand

    ISBN : # | Date : 2011-03-15

    Description :

    PDF-12392 | If you are involved in running a business and are beginning to wonder when you should start looking into branding (how does it work, anyway?), brace yourself… According to Jacky Tai and Wilson Chew, you should have started your branding exercise yesterday! This book distils the authors’ wealth of experience in grappling with branding strategies in the real world into a practical and easy-to-un… B2B10 Rules to Transform Your Business Into A Brand


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  • January 12, 2017 /  Fashion Sales Shopping

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    Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books) PDF




    by Rajat Paharia : Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)

    ISBN : #0071813373 | Date : 2013-06-18

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    PDF-a04a4 | The New York Times and Wall Street Journal bestseller! The new secret to driving LOYALTY THAT PAYS Once revolutionary, loyalty programs designed to differentiate products quickly became commoditized. And yet, billions of dollars are still spent every year on programs that are doomed to fail. These programs, it turns out, don’t inspire long-term loyalty. Once a better deal comes along, customers … Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification (Business Books)


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  • January 12, 2017 /  Fashion Sales Shopping

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    Summary: What Customers Really Want: Review and Analysis of McKain’s Book PDF




    by BusinessNews Publishing : Summary: What Customers Really Want: Review and Analysis of McKain’s Book

    ISBN : # | Date : 2014-10-14

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    PDF-a1d14 | The must-read summary of Scott McKain’s book: “What Customers Really Want: How to Bridge the Gap Between What Your Organization Offers and What Your Clients Crave”.This complete summary of the ideas from Scott McKain’s book “What Customers Really Want” shows that there is a fundamental disconnection between what customers really want and what businesses currently offer. Customers want a personal c… Summary: What Customers Really Want: Review and Analysis of McKain’s Book


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