• October 31, 2016 /  Fashion Sales Shopping

    [Pub.13XOP] Download :

    Transformational Sales: Making a Difference with Strategic Customers PDF




    by Philip Kotler : Transformational Sales: Making a Difference with Strategic Customers

    ISBN : #3319206052 | Date : 2015-08-27

    Description :

    PDF-8760b | ​Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation, starting with sales itself. Companies choosing this approach can make a significant and meanin… Transformational Sales: Making a Difference with Strategic Customers


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  • October 31, 2016 /  Fashion Sales Shopping

    [Pub.42NbT] Download :

    Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science) PDF




    : Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)

    ISBN : #331924146X | Date : 2015-10-21

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    PDF-ad014 | This volume includes the full proceedings from the 2012 World Marketing Congress and Cultural Perspectives in Marketing held in Atlanta, Georgia with the theme Thriving in a New World Economy. The focus of the conference and the enclosed papers is on global marketing thought, issues  and practices. This volume presents papers on various topics including marketing management, marketing strategy, a… Thriving in a New World Economy: Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference (Developments in … of the Academy of Marketing Science)


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  • October 28, 2016 /  Fashion Sales Shopping

    [Pub.09paZ] Download :

    Strategic Brand Management PDF




    by Richard Elliott : Strategic Brand Management

    ISBN : #0199260001 | Date : 2007-02-08

    Description :

    PDF-63fc1 | Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students with an understanding of the dynamics of the subject and enabling them to engage with the issues that lie within. While adopting this innovative framework, the book also integrates more traditional notions of the brand in terms of equity and positioning within that fra… Strategic Brand Management


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    Strategic Brand Management by by Richard Elliott

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  • October 27, 2016 /  Fashion Sales Shopping

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    Exponential Influence: Designing Digital Habits That Engage Distracted Customers PDF




    by Adrian C. Ott : Exponential Influence: Designing Digital Habits That Engage Distracted Customers

    ISBN : #0986030627 | Date : 2015-07-01

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    PDF-804b6 | Everyone knows that repetition forms habits. But did you know that repetition KILLS digital habits? Digital Habits are powerful and different. They also create a unique competitive advantage for market leaders like Google. Your customers are more distracted and less loyal than ever in today’s time-starved, always-connected economy. Digital Habits integrate human neuroscience with the latest t… Exponential Influence: Designing Digital Habits That Engage Distracted Customers


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  • October 24, 2016 /  Fashion Sales Shopping

    [Pub.88lJj] Download :

    Smart Retail: Winning ideas and Strategies from the most successful retailers in the world PDF




    by Richard Hammond : Smart Retail: Winning ideas and Strategies from the most successful retailers in the world

    ISBN : # | Date : 2017-01-18

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    PDF-d4544 | SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition includes the latest success stories, new ideas and strategic and tactical thinking to help grow your sales. Based on one simple question, which Richard Hammond posed to the world’… Smart Retail: Winning ideas and Strategies from the most successful retailers in the world


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  • October 23, 2016 /  Fashion Sales Shopping

    [Pub.80iuy] Download :

    Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition) PDF




    by Lucy Cheramy : Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition)

    ISBN : #365667664X | Date : 2014-06-27

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    PDF-88a52 | Master’s Thesis from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: A, Tongji University, language: Mandarin, abstract: In the luxury industry, the use of co-branding as a marketing strategy becomes more and more important and gives rise to a wide range of questions. This brand strategy is all-pervasive in Western co… Effects of the co-branding strategy in the luxury industry on Chinese consumers (Chinese Edition)


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  • October 23, 2016 /  Fashion Sales Shopping

    [Pub.38Sqx] Download :

    The Advertising Effect: How to Change Behaviour PDF




    by Adam Ferrier : The Advertising Effect: How to Change Behaviour

    ISBN : # | Date : 2014-05-28

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    PDF-b23b2 | Want to know how to influence other people’s behaviour?In “The Advertising Effect”, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the … The Advertising Effect: How to Change Behaviour


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  • October 21, 2016 /  Fashion Sales Shopping

    [Pub.53aXi] Download :

    Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition) PDF




    by Sara Samadi : Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)

    ISBN : #3834914193 | Date : 2009-01-15

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    PDF-0904a | Sara Samadi entwickelt auf Basis des ressourcenbasierten Ansatzes sowie einer Weiterentwicklung der Theorie der Handelsfunktionen ein umfassendes Modell, welches die Wettbewerbsvorteile auf der „supply and demand side“ als zwischen den Großhandelsfunktionen und dem Unternehmenserfolg stehende Konstrukte begreift. … Die Servicefunktionen des Großhandels als Erfolgsfaktoren: Eine empirische Analyse basierend auf einer Weiterentwicklung der Theorie der … and International Marketing) (German Edition)


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  • October 20, 2016 /  Fashion Sales Shopping

    [Pub.90OgK] Download :

    Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials) PDF




    by Harvey B. Mackay : Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)

    ISBN : #006074281X | Date : 2005-11-08

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    PDF-8c6ca | This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said “yes!”Outmanage by arming yourself with information on prospects, customers, and competitors… Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition (Collins Business Essentials)


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  • October 20, 2016 /  Fashion Sales Shopping

    [Pub.33MXr] Download :

    Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition) PDF




    by Rita Rizk-Antonious : Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)

    ISBN : #3409117253 | Date : 2002-11-27

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    PDF-af98e | Qualität ist gefragt. Doch was letztlich zählt, ist das, was der Kunde wahrnimmt. Dieses Buch beschreibt, welche Faktoren die Qualitätswahrnehmung beeinflussen. Der Leser erhält innovative Ideen und Empfehlungen aus den Branchen Reise und Touristik, Hotel- und Gastronomie, Automobilbereich, Kreditinstitute und Weiterbildung, um Exzellenz in der Servicequalität zu erzielen. Besonderheiten aus … Qualitätswahrnehmung aus Kundensicht: Beim Kunden besser ankommen ― Konzepte und Praxisbeispiele aus 5 Branchen (German Edition)


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